Segmentation Variable Which Is Most Essay

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The most significant variables are income, social class and then age. Life cycle comes last. This is when all of the entertainment activities are considered en masse.

3. An explanation of the statistical test that is used in this task

The statistical test which has been used in the process of selecting the superior correlation coefficient is test of statistical significance. The statistical coefficients for the various variables were determined using various techniques and then their values tabulate for use and non-use.

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In order to bring out the best picture of the entertainment scenario activities, the frequency of use was incorporated into the coefficients. The final value indicated the most accurate picture of the level of statistical significance of the various variables.

Reference

Hisrich, Robert D. And Michael P. Peters (1974), "Selecting the Superior Segmentation Correlate," Journal of Marketing, 38 (July), 60 -- 63......

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