Self-Service Checkout in Response to Term Paper

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On the upside, having more associates in the aisles also increases same store sales by encouraging up-sell and cross-sell of additional products. Altogether, the role of self-service checkout is to provide retailers with the opportunity to get higher levels of productivity from the sales associates by both providing personalized service, alleviating the potential of theft in the aisles, and most importantly, increasing the potential of up-sell and cross-sell opportunities as well. On a final note behavioral studies like the one completed by Cap Gemini (2003) showing that shoppers' main frustration is with waiting to check out of stores, and that self-service checkout lanes are specifically created to address that pain point of shoppers so they will return to the same store and chain.

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