Sell: Better Human Resources Practices Term Paper

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"("Vision and Values," Who we are: About Pfizer, 2006) Notice how people, and a focus on attracting quality people to the company to create a sense of common teamwork and leadership forms the core of this healthcare company's stated focus. The company realizes it cannot develop or sell its product without a human face.

Its mission statement and purpose is also short and clear: "We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live," and "we dedicate ourselves to humanity's quest for longer, healthier, happier lives through innovation in pharmaceutical, consumer, and animal health products." ("Mission Statement," Who we are: About Pfizer, 2006) Again, people form the fore of its philosophy.

A recent letter by the CEO, Jeffrey Kindler, stressed the company's commitment to people and to patient care, above all other values, showing that this view of humans as invaluable resources of the company, as well as consumers, is a crucial part of the healthcare company's projected image to its employees. (Kindler, 2006) Health care is about people, no matter how sharp the competitive spirit within the company, and caring, people, and competition are all merged within the Pfizer ethos.

Discuss how this practice creates a competitive advantage in the market place for the firm As described by former sales rep Reidy, Pfizer employees did not simply think that their drugs worked, they thought that, for example, the allergy drug Allegra was superior to competitors Claritin, simply because it was a Pfizer drug, and communicated this with force and clarity, and supported it with statistical evidence when talking to physicians.

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One independent marketing report noted, regarding the industry in general: "Companies should strive to optimize their competitive strategy capabilities and utilizing head-to-head studies can be a key determinant of success for large and small pharmaceutical companies alike." (MarketResearch.com, 2000) In short, being willing to take on the competition, and preparing one's staff to do so, is a prescription, no pun intended, for success.

Please include in the conclusion your thoughts as to how the company ties everything together with their mission/vision or business strategy and any other critical/analytical thoughts you have

Given the recent problems Pfizer has had with some of its drugs regarding their safety, it is possible that morale may become hard-hit in the future, regarding the company's projected superiority. As outstanding as their training has proved, it is also worthy of note that creating such a sense of competitive drive can be fragile, if not supported by continuing company success, financially and in terms of the quality of drugs that are produced.

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