Service Give Consumers Information TV Shows Movies Essay

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service give consumers information TV shows movies widely criticized. A firm named ASI market Research Inc. A service called Preview House. The service hooks movie theater audiences ( Which telephone lists promises free movies) instantaneous response machine dials recording likes dislikes.

Preview House

The Preview House product is controversial, with arguments being raised in both its favor as well as against it. The final opinion depends mostly on the personal values, perceptions and beliefs of each and every individual. At an objective level however, the Preview House represents an expert system, the combination of marketing and technology (Betz, 2003) and it is only a natural step in business and technologic development.

In the contemporaneous business climate, customers are pivotal to the success of any economic agent. They are no longer the force buying whatever the companies produce and sell, but they are the force telling the companies what to produce and sell. The roots of this metamorphosis are complex and include mainly the forces of globalization, the liberalization of markets, the increased access to information or the increasing competition among economic agents.

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Nonetheless, the trend is set and economic agents who do not identify and serve customers' needs and wants are doomed to fail.

In this setting of increasing importance of customer satisfaction, firms across the globe turn to marketing tools and mechanisms by which to identify and serve the needs of their targeted consumers. They place more and more emphasis on the research of the market and they devise a wide array of strategies in this sense. The Preview House product is yet another item that helps companies and consumers better identify and serve the individual needs.

The morality of the Preview House is pegged in fact to the preferences of the audiences, such as their interest in sex topics and other issues which raise awareness in various spectators. The product in itself is only a marketing tool and it does not create ethical and moral controversy.

Regarding the second component of the expert system, this is reflected throughout the entire global community. Technological advancement is present in all aspects of both personal….....

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"Service Give Consumers Information TV Shows Movies", 11 November 2011, Accessed.20 May. 2024,
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