Services There Are Several Ways Essay

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With this type of direct input, customization to fit exact consumer needs becomes one of the clear pillars of the strategy. This is also reflected in the diverse list of ships that the company has produced in the last period of time, ranging from the small, 3-passengers Rush to the luxury Commodore -- all in order to address a wider range of potential clients, with diversification and customization working together as the main elements of the company's strategy.

This is supported by the continuous development of new products, also in line with the fact that the life cycle of the product is between 3 and 5 years, which requires the constant development of new products, both to keep in line with the consumers' preferences and to ensure that the company remains interesting on the market with the products it offers, in comparison to its competitors.

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At the same time, all this strategy is also supported by technology, as shown through the use of Computer Aided Design in the development of new products.

3. The main advantage that Regal Marine obtains from the used of technology such as CAD results in engineering benefits and a higher quality product. With CAD, the company can ensure that the parts making up the boat are better fitted together and will have better results as a finalized, end product. At the same time, using CAD also increases the efficiency of the development process, which is essential in an industry where the life cycle of the product is so short. With this, the company is able to improve its relations not only with the clients, but also with….....

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