Sex in Advertising When You Research Paper

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..although one of the more dangerous for the advertiser. Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique." For markets, sexuality can have biological, emotional, physical and spiritual effects on the consumers. The biological aspect represents the reproductive mechanism, including the basic, hormonally-controlled, biological drive that most species exhibit.

Other than the products, attitudes regarding sex are sold, such as when couples are used, and ideas about partnerships are implied -- dominance, roles, etc. The effect this has on a maturing adolescent is clear based on the amount of hours spent by this demographic watching television. Furthermore, new fields in science, such as neuromarketing, teach us that consumers, who respond positively to an advertisement, do so because they identify with the advertisement. Sexuality is particularly effective because it has a biological base in each individual, and speaks to human's innate need to reproduce.

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1. O'Barr M. William. "A Brief History of Advertising in America." Advertising and Society Review (2005)

Accessed March 2010: http://muse.jhu.edu/journals/asr/v006/6.3unit02.html

2. Frank, Lone. "How the Brain Reveals Why we Buy." Scientific American, 2 November 2009.

3. Reichert, Tom and Lambiase Jacqueline. Sex in Advertising: Perspectives on the Erotic Appeal. New Jersey: Lawrence Erlbaum Associates, Inc. 2003. Print.

Accessed March 2010 at:

http://www.scientificamerican.com/article.cfm?id=neuromarketing-brain

4. McEwan, Melissa. "Burger King: Burgers, Blow Jobs -- What's the Difference?" AlterNet, June 24, 2009.

Accessed March 2010 at: http://www.alternet.org/blogs/sex/140893/burger_king:_burgers,_blow_jobs_ -- _what's_the_difference/

5. Gallup & Robinson. "Sex in Advertising: An Essay." Gallup-Robinson.

Accessed March 2010 at: http://www.gallup-robinson.com/essay1.html

6. American Academy of Pediatrics. "Sexuality, Contraception, and the Media, Policy statement parent pages." PEDIATRICS Vol. 107 No. 1 January 2001, pp. 191-194.

Accessed March 2010 at: http://aappolicy.aappublications.org/cgi/content/full/pediatrics;107/1/191.....

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