Shangri La Hotels the History, Case Study

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This is designed to take various personal goals of the individual and combine them with those of the organization. At which point, everyone is motivated to go the extra mile for: the customers and will take pride in the company that they work for. As they are benefiting from, the increased levels of customer satisfaction through: various bonuses and other incentives. This is important, because it shows how this basic control system is serving as way to help motivate employees, by addressing their basic needs. While at the same time, it is helping the hotel to realize its different goals (creating a win -- win situation for everyone). (Campbell, 2006)

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In the case Shangri La Hotels, they are in a good position to benefit from the increased amounts of growth that are taking place in many regions of the world. However, their strategy has stalled in certain developed countries. This is problematic, because it is creating unbalanced growth, by relying on select regions of the world for the majority of their profits. As a result, the company could take advantage of the challenges they are facing of expanding in these markets by: building or purchasing properties in these areas. A good example of this can be seen in the U.S., where they have plans to build facilities.

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However, they have not completely constructed their first hotel, due to the economic slowdown that has been taking place. This presents an opportunity for Shangri La Hotels, by giving them the ability to purchase commercial properties at a fraction of their value. At the same time, they could consider acquiring a weaker company in this market and then developing this as a part of their brand. This is a similar kind of approach that was taken by Marriot during: the 1970's and into the 1980's. As they purchased a number of different luxury hotel chains that were facing serious financial difficulties and then rebranded them (such as Ritz Carlton). (Stern, 2006) This is important, because it shows a similar strategy that Shangri La could use, to rapidly expand into many developed countries, while maintaining their focus on Asia. When you put these different elements together, this means that the recent recession and implosion in real estate prices are the chance for the company to capture significant amounts of market share in these areas. If they can achieve this objective, this will allow them to operate locations that can provide a unique product, to a variety of travelers in locations around the world. (Campbell, 2006).....

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