My Shopping Experience at an Indigo Bookstore Research Paper

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The lighting in the store is very classy, and the walls are wood paneling which gives the store a nice homey feel. The bookshelves on the main floor are categorized of course: there are well-marked categories including: History, Biographies, Business & Money, Politics and Current Events, Art, Architecture & Photography, and many more. The smell in this bookstore is of coffee, which can be found upstairs (a wide staircase making it easy for two people abreast to walk up or down). The coffee shop also includes pre-made sandwiches, pastries, bagels, soups and small green salads (again, pre-made). The young women serving coffee are friendly, helpful, and they bring the coffee to your table; there are eight tables each with four chairs; these are comfortable chairs with built-in cushions on the seat and the seat-back. There are also several booths for more privacy. The windows on the second floor look out onto the mall and beyond.

Upstairs features Children's books, Cookbooks, Food & Wine, Entertainment, Health and Well Being, Romance and more. At the end of every other aisle there is a computer with all books available at Indigo in a database; the screen explains that if the book is not available at this store, they will order it for you and deliver it to your home address.

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There are five check-out places on the main floor, and on this day (a weekend) four of them were staffed with a check-out person -- and three of the four were young women dressed informally but with good taste (no T-shirts or jeans). Before the checker scans the book, she asks, "Did you find everything you were looking for?" This is a comfortable store with no high pressure at all; sales staff roam the story and are available to answer questions, which is a nice feature because at other bookstores the shopper is left to fend for himself or herself. As people exit the bookstore, the same young woman who was passing out entry forms says, "Thank you for shopping at Indigo. We hope to….....

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