Sir Richard Branson: Development of Research Proposal

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Today, he challenges his employees, and stimulates them to work in strong, self-monitoring and self-efficacy spirited teams. "Branson […] relishes teamwork and brings it into play in his entrepreneurial ventures. He has 'an advisory team whose job is to capture his entrepreneurial ideas and wrestle them into some kind of corporate structure that is both attractive to investors and palpable to him.' He also gives others opportunities to develop their ideas into business ventures that he backs" (McCuddy and Morgal).

But not only that he guided himself by attributions, he also became their target.

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Probably the most relevant example in this sense is offered by the years spent in educational institutions, where he struggled due to dyslexia and poor eyesight, resulting in a poor social perception of the future entrepreneur. It could be possible that his being attributed the perceived characteristics of laziness and stupidity motivated him to prove his worth.

Reference:

McCuddy, M.K., Morgal, M.L., Sir Richard Branson: Development of an Entrepreneur.....

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