Small Business Enterprise Business Case Term Paper

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Total Length: 1931 words ( 6 double-spaced pages)

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It is recommended that the company uses its financial power for hiring additional personnel and for expanding its range of products and services.

Part B

Section 1 - Recommendations

The first recommendation refers to the company's human resources approach. The company only has 2 employees, which are also the two partners owning the company. In order to expand the company's activity, it is recommended that the company employs additional personnel. Without increasing the number of employees, it is very hard to believe that the company's growth objectives will be achieved. Once a business is expanding, the necessary of human resources increases as well.

The second recommendation refers to the company' advertising methods. Currently, the company uses word of mouth as main advertising method. This is a very effective tool in terms of cost and results when it is used by a small business. But if the company is planning on expanding, other advertising methods will be required.

Another recommendation is related to the company's image. The company is trying to portrait itself as a friendly business, close to its customers. This method works very well in case of private individuals. But given the fact that the company addresses businesses too, it is recommended to add more seriousness to its image.

Also, regarding the company's prices, it is recommended to continue the direction that the company currently follows.

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Section 2 - Maintaining Performance

One way of maintaining the company's current performance refers to continuing the current financial strategy. Also, the pricing strategy seems to be working for Lings Cars, and therefore, the company should continue following this direction. In order to increase the company's current performance, certain financial investments are required. The most valuable resource the company should invest in is represented by human resources. It would also help to expand the range of products and services, and to expand the company's geographical coverage as well.

Section 3 - Expansion Suggestions

In order to expand the business and to be able to provide better price offers for its customers, the company should establish and maintain strong relationships with major financial institutions, like major companies in this field do. The company should establish a strong connection with major car manufacturers as well. In addition to this, the company should think about expanding its geographical coverage.

Reference List

Lings Cars Case Study (2007). Biz/ed. Retrieved November 26, 2007 at http://www.bized.co.uk/compfact/ling/lingindex.htm.

Parry, Martin (2007). LeasingAndContractHire.com and Fish4.co.uk target the UK leasing market. BeetrootStreet Press Releases. Retrieved November 26, 2007 at http://www.beetrootstreet.com/blog/index.cfm/2007/8/4/LeasingAndContractHire-and-Fish4cars-target-the-UK-car-leasing-market.

UK Car Leasing Market on the Brink of….....

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