Small Companies and Internationalism a Essay

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In other words the company has to establish and nature a good number of relationships and networks, the benefits however depends entirely on the quality of the networks created.

It is important to appreciate that this process cannot be taken in haste, this is because the development and maintaining of new information systems, and new products offerings demands a lot of input, coordination and considerable financial investment.

In order for a small company to be successful in its quest to internationalize its business the human interaction and competence in the international arena actually matters than the technical knowledge or the product matters.

The managers of these companies must have a truly international outlook by seeking worldwide opportunities by cultivating an enthusiasm for exporting their products as this in return will make them understand the global picture of their product. The managers also in the best interest of the company must develop a strategic approach to the development of new markets by focusing mainly on key and resourceful markets at a time; they should resist the temptation to wander about without success.

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They should capitalize in building on the success and continuously reviewing the progress.

When producing new products and services with exportation in mind, local needs of the clients should be priority. Employee involvement is key to success and sensible budgeting as this will reduce possible mistakes which can be avoided with proper planning. The idea of marketing research must not be ignored, new markets must be thoroughly be reviewed bearing in mind it is crucial to gather first hand information concerning social and cultural differences of people around the globe.

Successful small business managers should also benchmark, that is to say it is important to compare or gauge yourself with other industry players in your area of operations normally called competitors and this can be achieved through attending trade exhibitions.

In conclusion therefore it will be in the best interest of your company to know and identify your best business sources for information and advice......

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