Smart Cars Re: The Smart Term Paper

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Because of its hip European style, its environmentally-conscious image, its fuel economy, and its novelty, the Smart Car will appeal to a large segment of American consumers.

Proposals for marketing the Smart Car in the United States:

The Smart Car will appeal mostly to consumers in urban and semi-suburban areas. Therefore, marketing should be targeted at that segment of the population.

I have no recommendations for product adaptations to the two-seater Smart Car. However, I strongly recommend that Daimler-Chrysler introduce the SUV model of the Smart Car because of the American obsession with the SUV. The SUV Smart Car will appeal to Americans who don't want the stigma of driving an SUV but who at the same time need the extra space.

The Smart Car will appeal to all ages and genders but will be best marketed toward well-educated consumers, college students, and persons of a liberal political philosophy.

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The Smart Car will not appeal to persons who live in rural areas.

In advertisements, play up the interior space. One of the Smart Car's most astonishing features is its relative roominess compared with its external appearance. Also, the interior of the Smart Car is futuristic and visually appealing.

When marketed correctly, the Smart Car will be an astounding success in the United States just as it is in Europe. American consumers are seeking for inexpensive alternatives to larger cars. Moreover, many Americans do not want to drive SUVs because of environmental concerns. The Smart Car is also a novel automobile with an eye-catching look. Its appearance, its convenience, and its price tag make it appeal to a wide range of consumers, spanning age and gender as well as income level. However, we should take care to market the Smart Car mainly to urban dwellers.

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