Smart, D. & Conant, J. (2011). Entrepreneurial Article Review

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Smart, D. & Conant, J. (2011). Entrepreneurial orientation, distinctive marketing, competencies and organizational performance. Journal of Applied Business Research. Vol. 10 (3) 28-38.

This article seeks to find a correlation between organizational performance and three variables -- entrepreneurial orientation, distinctive marketing and competencies. The authors note that entrepreneurial orientation is related to the other two, and that there has been a scale developed to measure it. They studied 599 independent business people to seek to understand the relationship between entrepreneurship orientation and performance. Their conclusions were that the scale developed for entrepreneurial orientation is accurate and can be used in research. The authors also note that entrepreneurial orientation is related to favorable organization performance.

As a manager, I feel that this article can be of use. I want to build a great team to make my company better. To do that, I need to be able to recognize the top performers by their traits, an entrepreneurial orientation is one of those.

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Also, I can make the company perform better if I am able to create a more entrepreneurial culture or mindset within the firm.

The information in the article can also relate to global enterprise. The findings of the authors are not just applied to domestic firms, but can be universally-applied. This is interesting because there are differences between cultures with respect to the degree of entrepreneurial orientation. So hiring can emphasize those traits, but it might be more important and more difficult for a global enterprise to get people to think in an entrepreneurial way in countries where there is less entrepreneurial culture. This is an organizational and human resources challenge for global enterprise.

Kozinets, R., Valck, K., Wojnicki, A. & Wilner, S. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing.. Vol. 74 (March 2010) 71-89.

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