Smes and Social Networking: Survey Research Paper

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In this closed question item, respondents will be given statements that refer to the respondent's perceived success of the marketing strategy implemented in his/her business. Two options can be done to quantitatively measure this variable: (a) using a rank order-type of question on the marketing strategies used and respondent's perceived success of each, ranked from the most successful to the least successful, or (b) use of a Likert scale to describe the level of success of each marketing strategy implemented. For option a, level of measurement would be ordinal while the latter, interval.

(4) Benefits of using social networking as a marketing platform. This open-ended question will explore the different ways the social media has benefited the respondents (SMEs). This question is an exploratory kind of question in that the researcher is expected to discover the different dimensions surrounding the concept of benefits and success in SMEs within the social media/networking context.

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(5) Self-reported score on the SME's success using a specific marketing strategy. Apart from the perceived success statements, SME respondents will also be asked to rate or score the success of each marketing strategy quantitatively, giving this question the level of measurement of a ratio scale. Respondents will report in percentages the success of the marketing strategy when it was implemented in their business. These scores would be analyzed against all marketing strategies used, to eventually determine which strategy drives the highest/higher success rate for SME marketing in the social media platform......

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"Smes And Social Networking Survey" (2012, July 20) Retrieved June 4, 2026, from
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