Social Media -- Annotated Bibliography Annotated Bibliography

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"The Revolution Will Be Shared: Social Media and Innovation."

Research Technology Management, Vol. 54, No. 1; (2011): 64-

66.

Research Technology Management is a professional journal intended for consumption by managers of research, development, and technology implementation. This article details the manner in which social media portals such as Twitter, FaceBook, and LinkedIn have emerged as much more than purely "social" media. Today, those communications media have become widely used by professionals in various different capacities and by professional organizations in ways that are much broader than ever imagined initially.

Employees of business organizations typically utilize social media platforms to learn about work-related topics and to publish work-related material of interest to other professionals in similar areas. According to the article, social media are also readily capable of being used to generate fast-growing communities centered around specific causes and interests, such as was the case in connection with the successful presidential election campaign of Barack Obama in 2008. Modern business organizations have begun employing similar techniques to reach customers with alternative advertising messages as well as in a new version of traditional focus groups used to determine the likely outcome of various corporate decisions.

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Another advantage of newer social media is that they provide a means of collecting and synthesizing large volumes of information from many individuals as a form of modern business research. In principle, the article outlines the way that a new form of communications media has begun to evolve into various business-oriented communications functions with certain capabilities and….....

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