Social Media Marketing From the Research Proposal

Open, View, and/or
Download this Document

Total Length: 1740 words ( 6 double-spaced pages)

Total Sources: 5

Page 1 of 6

First blogs were the dominant channel for consumers to share their product and service experiences with companies and as Facebook and Twitter have become more dominant, the speed, velocity and volume of feedback has escalated nearly exponentially. All of this now puts consumers in a highly influential position relative to brands (Bernoff, Li, 2008) and the rapid assessment of their social media marketing strategies as well (Hennig-Thurau, Gwinner, Walsh, Gremler, 2004). As a result of Web 2.0 technologies today pervading the development of social networking applications and platforms the customer has a strong voice and electronic word-of-mouth has never been more relevant than it is today (Zhang, Daugherty, 2009).

Stuck Writing Your "Social Media Marketing From The" Research Proposal?

View All Our Example Social Media Marketing From the Research Proposal

Have A Custom Example Essay Written

Consumers then can actively participate even in the execution of the social media marketing strategies as well. This is unparallel power for consumers especially the opportunity to call out strategies that deliver exceptional value or attempt to mislead consumers as well. In essence social networking platforms and applications are today more of a truth test for social media marketing strategies than there ever has been before. The need for authenticity, honesty and transparency cannot be overstated for any social media marketing strategy today.

With regard to key influencers including bloggers, influential analysts, educators and writers in any given field, the same holds.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Social Media Marketing From The" (2009, November 27) Retrieved June 26, 2025, from
https://www.aceyourpaper.com/essays/social-media-marketing-16999

Latest MLA Format (8th edition)

Copy Reference
"Social Media Marketing From The" 27 November 2009. Web.26 June. 2025. <
https://www.aceyourpaper.com/essays/social-media-marketing-16999>

Latest Chicago Format (16th edition)

Copy Reference
"Social Media Marketing From The", 27 November 2009, Accessed.26 June. 2025,
https://www.aceyourpaper.com/essays/social-media-marketing-16999
   

Open, View, and/or
Download this Document
order custom essay example