Social Media Survey Breakdown Social Research Paper

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This is thus a correlational research measure, which aims to show a correlation between increases in marketing potential with increased use of social networking platforms for SMEs of various industries. The research will use the coding methods of grounded theory in order to extrapolate meaning from open ended survey responses. External validity will be assured through the number of SMEs included in the survey to ensure that results represent a shared consensus.

The type of research you are doing (casual or correlational) -- address measures about external validity

Social networking has such potential for SME business strategies. With this in mind, it is the general hypothesis of the research that social networking would prove to benefit SME marketing strategies enormously. This cost effective measure will allow SMEs to strengthen their marketing techniques to such an extent that they will be able to compete with larger enterprise businesses.

There are a number of steps this project must take. First, the locations of the SMEs in the Savannah Georgia area must be scouted out. Second, they must be contacted in order to see if they are willing to participate.

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Then, a survey with open ended questions must be written out. This would then need to be delivered to the chosen SMEs in the region specified. Fifth, while this survey is being completed by the participants, a more thorough literature review will be conducted. After this, the surveys would need to be collected. Next would be the coding of the surveys using the methodology of grounded theory. Open coding would be the first round, which would then be followed by axial coding to better determine relationships between responses and ideas within them. Finally, assumptions would be generated and discussed in an evaluation of participant perceptions of how social media helps marketing strategies......

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"Social Media Survey Breakdown Social" (2012, July 01) Retrieved May 7, 2024, from
https://www.aceyourpaper.com/essays/social-media-survey-breakdown-social-66245

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"Social Media Survey Breakdown Social" 01 July 2012. Web.7 May. 2024. <
https://www.aceyourpaper.com/essays/social-media-survey-breakdown-social-66245>

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"Social Media Survey Breakdown Social", 01 July 2012, Accessed.7 May. 2024,
https://www.aceyourpaper.com/essays/social-media-survey-breakdown-social-66245
   

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