Social Media Vis-A-Vis Advertising and Research Paper

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Also, it is relevant to survey other agencies and brands that market on the specific site that is being targeted by the agency that is being surveyed).

Recruitment: How do you plan to recruit participants? Will all recruited firms be listed? (Answer: A verifiable list of agencies -- ad and marketing firms, plus in-house agencies for corporations, radio and television and newspaper companies -- needs to be compiled, with correct names of appropriate contact people, addresses, phone numbers for follow-up. Then a concentrated recruitment effort needs to be launched with an attractive, compelling, interesting and professionally-done solicitation needs to be mailed snail-mail and through the Internet. Those participants that follow the instructions and compete the survey will be included in the final study results.

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Location: (Answer: The data will be collected digitally in the database established for this project; when hard copies are completed, they will filed carefully and dated. Privacy for the respondents is imperative; there can be no compromise when it comes to protecting participants' privacy.)

Difficulties that are anticipated: It is anticipated that some of those approached will have questions about the purpose of the survey. A very clearly explained disclaimer and privacy statement must be part of the initial contact with the agencies and companies. Also, the questions must be very clearly stated so there can be no confusion as to what….....

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Latest APA Format (6th edition)

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"Social Media Vis-A-Vis Advertising And" (2012, January 28) Retrieved May 3, 2024, from
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Latest Chicago Format (16th edition)

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