Social Psychological Principles to Create Essay

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Psychological studies have confirmed 'altruistic behavior' can be elicited in people. 'Peer Pressure' could also be utilized as an effective psychological tool in reducing resource consumption and in promoting other healthy environmental practices. [Center for Naturalism] A case in point is the Chinese governments 'Grain to Green' Program that offered cash incentives to farmers to convert marginal farmlands to forests. As Alan Tessier, program director in the National Science Foundation (NSF) says, "Much of the marginal cropland in rural communities has been converted from agriculture to forests through the Grain-to-Green Program, one of the largest 'payment for ecosystem services' programs in the world," "Results of this study show that a community's social norms have substantial impacts on the sustainability of these conservation investments.

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" [ScienceDaily] Building this collective self-control at the community, national and international level holds the key to the success of an environmentally sustainable future. Motivated and environmentally conscious individuals should lead local commitment groups setting short-term goals. These commitment groups can interact at the regional and national and even international levels creating what could be termed as the 'coalition of collective responsibility' working towards a sustainable future. [Center for Naturalism] The Internet as a popular social networking medium can be harnessed to create mass campaigns and influence environmental conservation outcomes. The increasing penetration of the internet makes it an important medium for global environmental communities to engage in healthy debate and to organize and promote regional group based activates......

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