Social Psychology Exercise & Conformity: Term Paper

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FUNDRAISING: After two months, I had some excellent videos put together of Sunshine residents being active in their community with Down syndrome kids, helping older folks who were bedridden, and other heart-wrenching scenes (including the joy they were having going for "power" walks). I presented video programs to Lions, Kiwanis, the Chamber of Commerce monthly dinner and other civic groups, asking for donations for additional exercise equipment for the center, and was successful. We raised $11,390 dollars in our first year.

FOOT-in-the-DOOR STRATEGY (FITD): According to an article in the Journal of Consumer Research (Scott, 1977), just because a consumer knows something is good for them (in this case, seniors knew exercise was good, but didn't participate), doesn't mean they will buy it. The consumer needs first to comply with a small request by the manufacturer (FITD); and likewise with the Sunshine residents, they needed to see others walking and conform to that activity. That gave me a foot-in-the-door to get them to go further, walk more often, and even help out in the community.

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The FITD strategy is far and away more useful for me than FITF. Another research article, this one in the Journal of Social Psychology (Rind, et al., 1994) points out that people who comply with small requests actually undergo a change in self-image; they begin to see themselves as fair people who are willing to go along with reasonable suggestions; and hence, those making the requests have their foot in the door.

DOOR-in-the-FACE STRATEGY (FITF): An article in the Journal of Educational and Psychological Consultation (Martins, et al., 1996) presented a study of 61 teachers who were asked to rate the acceptability of FITD vs. FITF when it comes to interventions with students. The FITF strategy was found to be far less acceptable to the teachers than FITD strategies. Students don't respond well to demands - even if those demands are followed by lesser requests.

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