Sociology the Branch Davidians, a Term Paper

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Despite its being Christian in nature, the clandestine and sometimes considered deviant practices of the group made it assume a negative image, at least as projected to the public by the mass media and groups with vested interests. The label "cult" was given a negative connotation because of the prejudice that the mass media, special interest groups, and former Branch Davidians has provided the public. There was unequal dissemination of information from the part of the Davidians, having observed the image of exclusivity and non-interaction with non-members of the group. Thus, the negative image of it being an 'evil cult' prevailed, leading to the uncalled-for raid by the AFT that led to the group's abolishment and deaths of its members.

The propaganda model of the mass media offers an alternative explanation to the uncalled-for raid and image attack against the Branch Davidians.

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It may be the popular notion that the Branch Davidians were to blame for the attack, harboring actions and behavior that are considered deviant and evil to the public, particularly to Christian groups and Christians. However, looking at the reaction of the mass media, the public and the government regarding the Branch Davidian group and the raid by the AFT, it can be said that the group was just a victim of media sensationalism, wherein the unequal dissemination of information regarding them as a group led to the public's conception that the group is indeed an evil cult. Thus, the "official view" is considered a prejudiced view of the group, and that the AFT should have investigated further on the allegations regarding their stockpiling activities before raiding the group's center at….....

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