Sociology - TV Sexuality Sexuality Research Proposal

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Instead of presenting males and females in the "traditional" roles, television and film seems to depict an entirely different focus. Specifically, the male protagonist is often viewed against a background of multiple females in contexts that suggest all of the females are sexually available to the male. In terms of attire, female models in this genre of entertainment typically represent hyper-sexuality and are clearly meant to be sexually provocative.

Advertising apparently directed at primarily black audiences tends to incorporate sexuality less differently from that geared to white audiences, frequently relying on similar messages that associate products with the desirability of the consumer to highly attractive models of the opposite sex.

Latino-Oriented Media:

Generally, contemporary sexual behavior depicted in television and film whose target audience is primarily Latino tends to emphasize a third formula for sexual expression and gender relations. Specifically, Spanish television routinely features females in a manner that is much more sexually provocative than typical white-oriented entertainment, within a context in which the female is often viewed as a seductress.

Unlike much black-oriented entertainment, the predominant theme is apparently of a highly sexualized, voluptuous and attractive female; as often as not, the model for female beauty and sexuality is presumably unaware of her effect on male characters.

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Whereas black-oriented entertainment emphasizes the virility and masculinity of males and their ability to capture the sexual interest of several sexualized females, Latin entertainment tends to depict older male characters. Males are often presented in ways that suggest they are "overwhelmed" by the sexual attractiveness of a sexualized female; as often as not, she is oblivious to this dynamic, at least initially. When sexual jealousy is represented in Latin-oriented media, it seems to be more often as a character trait; by contrast, black and white-oriented representations of sexual jealousy tend to be based more on situational circumstances. In terms of advertising media, Latin-oriented commercials tend to rely on themes that are similar to the enhancement of the consumer's relative attractiveness to the opposite gender as well. However, whereas black and white-oriented advertising more often focuses on the relative ability of the target audience to successfully pursue objects of their affection, Latin-oriented advertising seems to emphasize the theme of uncontrolled irresistibility in the same context, instead......

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