Sony Financial Projections According to Thesis

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3.1.1 All reportable segments in fiscal year ended March 31, 2009 are down compared to the proceeding fiscal year with the exception of all other, which is mainly comprised of SME, a global entertainment company.

3.3.1.2 When compared to fiscal years ended March 31, 2007 and March 31, 2008, 2009 results show that electronics, pictures, and financial services are down for two consecutive fiscal years. Even the games sector in 2009 showed only a slight improvement over 2007.

3.3.1.3 the decline in electronics, almost two-thirds of Sony's total business, is attributable to price pressures and the shorter product cycles in a variety of consumer product categories which Sony is having difficulty responding to.

3.3.

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1.4 the decline in the pictures segment is mainly due to the economic slowdown and the appreciation of the yen.

3.3.1.5 the decline in the financial services segment is mainly due to deterioration in earnings at Sony Life Insurance Co., Ltd. resulting from a significant decline in the Japanese stock market.

3.3.2 Sony's results for the fiscal year ended March 31, 2009 show the percentage contribution of each region to total worldwide sales and operating revenue.

2007

2008

2009

(Yen in millions)

Japan 2,127,841 (25.6) 2,056,374 (23.2) 1,873,219 (24.2)

United States 2,232,453 (26.9).....

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