South Korea and Korea

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PESTEL Analysis: South Korea

It is increasingly uncertain which nations are best to invest in, particularly given the volatile situation in the United States which will affect the world as a whole. One of the most useful tools to evaluate investments is that of PESTEL analysis, an acronym which stands for Political, Economic, Social, Technological, Environmental, and Legal analysis. Based upon this evaluation of resources, one of the most attractive nations in which to invest is that of South Korea due to its government stability and technological resources.

Political

South Korea has a relatively stable government. Although South Korea is occasionally outshined by its neighbor China because of China's sheer size, South Korea still boasts a democratically-elected government with a republican form of democracy and a constitution which "protects individual rights in additional to economic provisions, such as stable and balanced growth rates, proper distribution of income, and preventing abuse of economic power" ("South Korea," 2016). Government spending makes up a relatively large percentage of the Korean economy, almost 20% (Weissmann 2012).

Economic

South Korea's regulations have been improving regarding business. According to Barrons: "Korea has some of the most competitive and financially sound companies in Asia. It's also worth noting that Korea is the only market in the region to have enjoyed earnings estimate upgrades recently" (Zhong 2015).

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While Korean stocks have historically traded below their actual value and Korean companies have been criticized "for their disgraceful track record of corporate governance failures, empire building mentalities and cash hoarding," the government is attempting to change this with new investment and regulation (Zhong 2015).

Social

Socially, Korea boasts a highly-educated populace which is congenial to business. The culture of work is deeply ingrained within the nation. "South Koreans clock in the second longest working hours" of all nations of the world (Guppta 2016). A focus on innovation and diversifying Korean business in recent years has had strong support from the government and the nation as a whole, particularly among young people. For example, the Korean government's Ministry of Science, ICT and Future Planning has formed a partnership with Kakao Corporation -- "Korea's massively popular Internet communications company" -- specifically to generate new business ideas (Guppta 2016).

Problems still exist in fostering a truly innovative culture. "The [Korean] culture still sees innovation and startups as a trend that only offers instability" and according to one businessman: "It's not like in Silicon….....

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