Southwest Airlines Following Kelleher As Case Study

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At YUM Brands, this internal environment is characterized by an organizational culture focused on the role of people in the attainment of the organizational goals and objectives. The Yum Brand managers then recognize their employees as the most valuable assets and strive to increase their on the job satisfaction.

"We believe that our customers' experience will never exceed that of our team members. For that reason, our Dynasty Model starts with our people. We know that people don't just play a role in our success -- they are the reason for our success. Our corporate values -- what we call our How We Win Together principles -- are built around a "People Capability First" philosophy and lay the groundwork for the way we team together every day" (Website of Yum Brands, 2012).

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Despite the positive attitude embraced by the Yum Brand executives, fact remains that the brands are spread out across the entire world and the four companies (Taco Bell, Kentucky Fried Kitchen, Pizza Hut and Wing Street) operate through numerous franchises. Within the franchises, the focus falls on the preservation of the brand names, the satisfaction of the customers and the generation of profitable results. The emphasis on the personnel as such tends to decrease as the managers are local persons, with different styles, cultures and different implementations of human resource management and organizational culture. In other words, it is challenging for Yum Brands to universally implement its internal philosophies, mission and vision in the spread out structure of its stores......

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