Speech You'll Run the Bill Term Paper

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The commercial shows that advertising does not have to have one appeal or appeal to only one audience. Anyone, young or old, who is a fan of the film will immediately see the parody, and will understand the appeal of the commercial.

The values of U.S. society are different even from 1984 when the film first aired. Technology is extremely important today, and hardly anyone is without a cell phone. So, it is not unusual for a child of Ralphie's age to want one. It would have been in 1984. Our values have changed with the advent of technology, and along with them, society has changed. The film seems very quaint and old-fashioned by today's standards, and the characters, (especially the parents) seem simple at best. In the commercial, their concern is all monetary, which also shows a big difference in values. In the film, the parents were concerned about Ralphie hurting himself. In the commercial, they do not question his need for a phone; rather, they worry about how much they will have to pay for it. This shows how important money is in contemporary society.

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Analyzing commercials like these shows what is popular at a particular time, and what consumers think they need to obtain. They also can show what kind of age group the commercial seems to be geared toward. This commercial seems to be geared toward people who were kids in the 1980s and saw this film for the first time. However, since it has gained so much fame, it could appeal to an older crowd, too. It could also appeal to someone who enjoys the film, and does not yet own a cell phone. Thus, it is broader in its appeal than many commercials, and that is unusual. Many commercials are meant to appeal to a specific age group, so this commercial may ultimately show that segments of American society have more in common than they might have originally….....

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"Speech You'll Run The Bill" (2006, November 29) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/speech-ll-run-bill-41386

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"Speech You'll Run The Bill" 29 November 2006. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/speech-ll-run-bill-41386>

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"Speech You'll Run The Bill", 29 November 2006, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/speech-ll-run-bill-41386
   

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