Sport, Which Style of Research, Essay

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The sportsmen and the team enter competition to win prizes and they end up as winners, runner ups, or other positions, which are crucial in sports; they come in first place or second place and yet score that many goals. The performances of the sportsmen are records to be remembered for years to come and these are all quantitative variables, rather than qualitative.

Also, at the level of the increased attention offered by the business community on sports and sporting events, the measures used are again quantitative ones. Some examples in this sense include the money brought in by the investors in the sports teams, the number of people attracted by a sports event, the commercial value of a sports events and so on; for instance, the Olympic games can also be measured in terms of the investments allocated to improve the infrastructure in the region, the increase in the value of the properties in the region or the volume and value of the sales registered by merchants throughout the duration of the Olympics (Toohey and Veal, 2007).

All in all, aside from the actual sports scores, the quantitative approach is applicable since it best integrates other business and economic variables.

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But the sports field can also be assessed through the lenses of qualitative research, which further deepens the conundrum of whether to use qualitative or quantitative methods in sports research.

In assessing this dilemma, the professors at the Bangor University find that there is no universally valid answer, and that the independent researchers have to identify and implement the best research methods that are applicable in their given contexts. Their finding is based on the belief that each dimension of sports research is characterized by different elements, which help identify the most suitable research method.

In the same line of thoughts, Ian Jones (1997) found that the best solution to conducting research in the sports field is represented by the triangulation of the qualitative and quantitative methods. This approach is supported at this level due to the belief that the combination of the two methods will help maximize the gains from conducting research and will increase the final validity of the data......

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