How a Major Sporting Goods Firm Can Maintain Its Competitiveness Essay

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Executive Summary

The vision, mission and value statements of the company. The vision statement of the Country Joe’s Sporting Goods and More, Inc. (hereinafter alternatively “the company”) is broadly “THE GREAT OUTDOORS … PASS IT ON!” (emphasis in the original) (Our mission, 2017, para. 2). The corresponding formal mission statement of the company is “to be the leading merchant of outdoor recreational products inspiring people to love, enjoy, and conserve the great outdoors” (Our mission, 2017, para. 2). Finally, although the company does not publish a formal value statement, some indication of the company’s values can be discerned from the CEO’s longstanding commitment to environment and wildlife conservation initiatives. For instance, the company’s Web site proudly boasts, “In conservation circles [the company’s founder and CEO] is often referred to as a modern-day Teddy Roosevelt for his leadership, personal commitment and dedication to conservation efforts” (para. 1).

In truth, the company has followed through on this commitment in a number of meaningful ways, including initiatives designed to promote sportspersons’ rights, outdoor programs for disadvantaged inner-city children, and a number of ongoing wildlife and habitat conservation programs that span North America (One of American’s foremost conservation leaders, 2017, para. 2). In addition, the company also offers a grant program for conservation-related causes (Our mission, 2017).

The execution of the business strategy. As noted previously, this business strategy is comprised of two parts which will be executed simultaneously as follows:

Part one: Develop and implement a transition program to groom a replacement for the current CEO.

Part two: Create a marketing division focusing on female-oriented sporting goods and services.

Summary of the business strategy. As also noted previously, by ensuring a smooth transition in the company’s top leadership position, the strategic plan will help to ensure that the company remains competitive and profitable. Likewise, by creating a marketing division that is focused on female-oriented goods and services, the company can significantly expand its current market share.

Discussion of the company’s vision, mission and values statement. Notwithstanding the lack of a formal values statement, the company’s Web site and promotional literature are replete with references to the CEO’s environmental values which are communicated throughout the organization and to all stakeholders, including the company’s numerous supply chain partners.

Justification for the analytical tools used in develop the business strategy

Although financial and marketing analysts have a wide array of analytical tools available, one of the most useful tools is a strengths, weaknesses, opportunities and threats or “SWOT” analysis (Cravens, 2000).

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A well-conducted SWOT analysis can provide a number of valuable outcomes, including the following:

· Facilitates understanding a business better;

· Helps to address weaknesses;

· Serves to deter threats;

· Can capitalize on opportunities;

· Take advantage of strengths; and,

· Develop business goals and strategies for achieving them (Benefits of SWOT analysis, 2017).

A SWOT analysis of Country Joe’s Sporting Goods and More, Inc. is provided in Table 1 below.

SWOT analysis

A previously developed strengths, weaknesses, opportunities and threats (SWOT) analysis for the company is provided in Table 1 below.

Table 1

SWOT Analysis of Bass Pro Shops

Factor

Description

Strengths

The company’s main strength is its well-established brand and current overwhelming dominant leadership position in the sporting goods and attire industry. The company also has a mature decentralized distribution network throughout North America and sophisticated supply chain management practices with its downstream partners.

Weaknesses

The company’s current geographic concentrations of its retail stores (see Figure 1 below) limit the company’s ability to provide its high value-added services as well as the walk-in traffic that drives its megastore format success. In addition, the company’s remains highly vulnerable to major disruptions in its leadership due to the advanced age of its current CEO who has not announced any plans for retirement.

Opportunities

Although the company dominates the North American market, it has significant opportunities available by expanding its operations to Europe, Mexico, and South America. In addition, the company also enjoys a significant opportunity to increase its target market by developing and marketing female-oriented sporting goods and attire. While the company does currently feature some products that are geared towards female consumers, many of its other sporting goods (i.e., archery, camping and firearms) have remained targeted at its traditional male-oriented market.

Threats

Although some of the company’s products (i.e., firearms) remain best sellers irrespective of downturns in the economy, many of the company’s thousands of other products and services such as its bass….....

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