its headquarters in Canton, Massachusetts, the company designs, manufactures, and markets a broad range of sports apparel and footwear brands worldwide. Under the leadership of Paul Fireman, the company has grown over the years to become one of the largest players in the global sportswear and apparel industry. In 2000, Reebok entered into a 10-year agreement with the National Football League (NFL) to manufacture and market NFL licensed merchandise, including an NFL-branded apparel line, footwear, practice apparel, sideline apparel, and on-field uniforms. With 32 teams, NFL is the leading professional confederation for American football.
Licensed Apparel Business
Whereas the licensed apparel market is a lucrative… Continue Reading...
the prior year, as the company recorded a much higher income tax expense.
Nike competes in the sports apparel industry, which is estimated to be worth around $184.6 billion worldwide, meaning that Nike holds about a 19.7% share. The industry is mature but still growing, with a CAGR of 4.3% over the past five years. Nike’s major competitors are all large companies as sophisticated as Nike is, including Adidas, Puma, Fila, but also Umbro, Ralph Lauren and lululemon (Bisht, 2015).
Companies that have not succeeded in this industry are mainly ones that were unable to scale, but also firms like Reebok that are relatively successful but found… Continue Reading...
out, with Rudolph founding Puma. Adidas has grown to become one of the leading designers and marketers of sports apparel, footballs, and other related items. The company operates globally, has revenues of nearly €20 billion, and profits of €0.72 billion in 2015 (Adidas 2015 Annual Report).
Adidas competes against Nike, Reebok, Puma, and several other brands in this space. Major product lines include footwear, apparel, and footballs. Adidas sponsors a lot of athletes and athletic clubs as part of its marketing. Ultimately, this industry is characterized by incremental changes to basic product designs, a strategic emphasis on marketing spending, and distribution, and companies that utilize a global strategy,… Continue Reading...
industry—the lifestyle and sports apparel industry, concerning one of the giants in the field—Nike.
The problems at Nike involved inappropriate behavior in the workplace, sexual harassment, and even sexual assault. Women within the company detailed workplace violations such as, “ There were the staff outings that started at restaurants and ended at strip clubs. A supervisor who bragged about the condoms he carried in his backpack. A boss who tried to forcibly kiss a female subordinate, and another who referenced a staff member’s breasts in an email to her. Then there were blunted… Continue Reading...