Sports Have Become So Well-Integrated Essay

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Many will lose income as a result of the event, as will media corporations and sports sponsors. The consumers of sports -- the viewers -- receive information about a political issue rather than a broadcasted game play.

The power of sports to alter political landscapes should not be underestimated. As Spector (nd) points out, the Internet assists boycotts because of the rapid way information is disseminated. Interestingly, sports allows for a type of political protest that protects the actual state government. The vehicle for the dissent is part of popular culture rather than foreign policy.

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Even when a conscious coalition of nations join into a concerted boycott of a major international event such as Olympics, the boycott remains a peaceful and populist movement. Within a country too, sports boycotts can inspire political activism on domestic issues.

Reference

Spector, J.B. (nd). Non-traditional diplomacy: Cultural, academic and sports boycotts and change in South Africa. Retrieved Feb 1, 2010 from http://www.anc.org.za/un/conference/jbspector.pdf.....

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