Clipboard Tablet Co Marketing and R&D Analysis
six hundred brands of non-alcoholic beverages (chiefly sparkling beverages), besides numerous still ones including waters, juice drinks, enhanced waters, coffees, teas, juices and sports and energy drinks (Coca Cola Company, 2011). The company owns and markets four out of the most popular 5 global brands of non-alcoholic sparkling beverages, namely: Coca-Cola, Fanta, Sprite and Diet Coke. Trademarked company beverages, marketed in America since the year 1886, can now be seen in over two hundred nations’ markets (Coca Cola Company, 2011). The company’s branded beverages are accessible to customers worldwide via Coca Cola’s extensive network of self –owned or –supervised distribution and bottling facilities, besides independent bottling firms, distributors, retailers and wholesalers, making the… Continue Reading...