Sports Marketing History There Have Essay

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There was an obvious thirst for sports, and the television was the piece of technology best equipped to quench that thirst -- and to provide advertising space along with it (MBC 2010). It has even been suggested that without the decision to broadcast sports on television, the medium would have had a much slower and uncertain beginning, and radio would have remained more popular (MBC 2010).

From the trajectory of the events listed here, it might seem as though the invention of the Internet would have to come next. This was not really a major step in the development of sports marketing, however; it altered the method of delivery but provides largely the same content as television. Instead, the general trend in the 1980s and 1990s that made athletes not only well-known figures in their fields, but celebrities and product endorsers, was a hugely important moment in the world of sports marketing. Technically, this type of activity began in the 1920s with Babe Ruth, but it didn't really catch on in a broad manner at this time (OA 2010).

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Tracing the average salary of players from the middle of the twentieth century to the end shows the dramatic rise in stature that these players achieved, and the huge amount of pay is also commensurate with fan spending as well as with their endorsement deals outside of their actual playing (OA 2010). Essentially, this "event" can be defined as the recognition that not only could advertisers and product sellers make money off of sports and athletes, but that athletes could make money in this manner, too (OA 2010). It is with the two sides working together that modern sports marketing functions.

Mass media in the twentieth and twenty-first centuries has drastically changed the world of marketing and advertising on all fronts. Perhaps nowhere has the change been as profound as in the sports marketing industry, however, as it is in this field that consumers have seen the biggest change in terms of access to the commodity that is the sports game/an individual athlete......

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