Total Length: 646 words ( 2 double-spaced pages)
Total Sources: 3
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Works Cited
Erevelles, Sunil, Nobuyuki Fukawa, and Linda Swayne. \"Big Data consumer analytics and the transformation of marketing.\" Journal of Business Research 69.2 (2016): 897-904.
Spiggle, Susan. \"Analysis and interpretation of qualitative data in consumer research.\" Journal of consumer research 21.3 (1994): 491-503.
Whitten, Sarah. “Starbucks knows how you like your coffee.” CNBC, 2016. https://www.cnbc.com/2016/04/06/big-data-starbucks-knows-how-you-like-your-coffee.html
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