Starbucks and Growth Strategy Case Study

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Starbucks -- Going Global

Controllable and Uncontrollable in Global Markets

There are many controllable aspects to Starbucks expansion strategy that it can design to be consistent with its strategy. For example, one of the aspects to Starbuck's growth that is fully under their control are the firms in which they choose as strategic business partners. This undoubtedly represents one of Starbucks critical success factors because in will help Starbucks to navigate the foreign markets in which it operates. Another controllable aspect to Starbuck's supply chain is the opportunity to take advantage of global supply chain that it has created which has been estimated to provide top quality coffee to fifty million customers in fifty-one countries each and every week (Cooke, 2010).

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Some of the uncontrollable aspects to Starbuck's foreign operations will include things like cultural acceptance of the products that it offers local markets. Starbuck's cannot force consumers to have a preference for its coffees and related products.

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