Statistics: Marketing the Practice Applying Essay

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As explained earlier, statisticians in the academe and in specialist industries apply principles and techniques of statistics in different ways. Statisticians in the academe apply their knowledge of statistics in more scientific approaches: multivariate analyses, for example, are reported in a scientific manner, usually communicated in a scholarly approach through journal articles and published or unpublished research reports. Industry specialists, meanwhile, implement statistical principles and techniques more creatively, for their clients/end-users to understand the statistical techniques used and findings culled out from the analyses. Multivariate analyses that may have been reported scientifically by academicians would be converted and simplified as "maps" (e.g., perceptual maps, quadrant maps) to 'laymanize' statistical findings and make it easier for clients to relate the findings to their business needs and issues.

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In effect, statisticians market their expertise in different ways, depending on the end-users of their statistical projects. For academicians, statistics is marketed as a rigorous approach to achieving accuracy and reliability in data, oftentimes with an eye towards the 'bigger picture' -- how data will be used to make it applicable to issues at a macro level or more general manner. For industry specialists, marketing statistics means developing more creative yet simpler ways for clients and end-users to easily understand data and project findings and see the findings' relevance to their business needs and issues......

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"Statistics Marketing The Practice Applying" (2009, December 07) Retrieved May 22, 2025, from
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