Strategic Business-Level Management Business-Level Strategy Term Paper

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Corporate-level strategy centers its focus on determining a company's core business amid the existence of other businesses. This core business ultimately determines the company's corporate image, influencing its marketing and advertising plans and programs. An example of a company that adopts the corporate-level strategy is PepsiCo, which is primarily known as a beverage business company for its product Pepsi Cola, its core business despite the existence of its other businesses in the food and beverage industry, known also to manufacture products from brands such as Frito-Lay, Gatorade, Tropicana, and Quaker Foods.

Steven Reinemund, CEO of PepsiCo, Nobuyuki Idei, CEO of Sony Corporation, and Leonard Riggio, Chairman of the Board and CEO of Barnes & Noble, Inc. are three business leaders who are able to maintain their firm/company's leadership in the beverage, electronics, and trade books business, respectively.

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Their ability to identify the needs of their customers and determining their target market (despite the wide range of products their companies offer) allowed them to become effective leaders who are able to penetrate the market and beat other companies within the competitive nature of the businesses/industries they are engaged in.

Corporate governance involves looking into the organizational structure of the company and determining the effectiveness of its policies as it correlates with extant policies and laws governing the establishment of business both domestically and internationally......

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