Strategic Decision Making Phoenix Organic's Case Study

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Phoenix, in preference to purchasing locally available products, is reducing on importing raw materials and other products. The company for instance minimized on stylistic packaging glasses. However, it has indulged in using standard models. This consequently promotes and enhances the local economy. Though avoiding products made from fossil fuel, the company has prevented their consumers from chemically associated complications. This is with glass bottles as preferred from plastics.

Phoenix has the interest of organics and therefore reduces on the use of chemicals through adapting the BioGro certification, to prevent pesticide-associated complications. The company only acquires organically proficient products or those that meet the standards of BioGro certification. They also advocate the locals to get BioGro certified. This consequently will enable the company to purchase products from the local industry.

Phoenix's positive impact on the natural ecosystem has been throughout. Committing itself to organics, the company enhances the environment; it participates in tree planting and provides the natural habitat for the plants and the soil.

To maintain sustainability and growth, Phoenix has to reduce on the consumer charges, take its products further to more foreign countries, such as Malaysia and develop new products.

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The products going at a much cheaper price and being available in more store outlets, the company will have high chances of selling and growing bigger (Parnell 2007). The company having new products in mind, hot beverages are of high production possibility. 'Chai experience', a creamy and spicy tea, is potential, having consideration of those not taking coffee. The success of Phoenix has seen to grow attention of other big companies in the beverage industry in New Zealand, but they claim they have not yet even reached halfway through......

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