Strategic and Entrepreneurial Thinking Class Term Paper

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Strategic and Entrepreneurial Thinking

If your company's product is personal computers: do you think it would make better strategic sense to employ a multi-country strategy or a global strategy? Why?

It would make more strategic sense to employ global strategy. In the case of personal computers, consistency is key to marketing a product and its derivative systems. People want to make sure they have the same reliability in their personal computing when they go from country to country in their business travels as they do at home. Greater standardization in computing makes it easier for countries and multinational business offices to connect with one another.

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Business and individual persons in the global marketplace and world are seeking to branch out, and a multi-country marketing strategy supports this. The more standardized the computing system can remain over the course of technical alterations the more likely a global company will 'keep' with the product, as the nature of personal computing changes throughout the industry.

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