Strategic Ground for Listening and Article Review

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This alignment of listening strategies and strategic plans stops short however in the area of globalization and cultural variation.

An example of this short-coming is in how the Hofstede Model of Cultural Dimensions is not used in this analysis to show how a leader listens across different cultures can have a major effect on the effectiveness of this strategy (Hofstede, McCrae, 2004). The five cultural dimensions Hofstede discusses is also not included from the standpoint of aligning strategies to the unique cultural requirements of different nations as well. Including this in the analysis would have also made the listening competence of the HURIER Model more relevant to unique geographies and their respective cultural differences as well (Hofstede, McCrae, 2004).

Most significant however is the need for anchoring the HURIER Model 6 stage learning process into the strategic planning process in a more agile, and market-driven framework. As it stands, the defining of the concepts in this article aren't as flexible to respond to market conditions as other learning systems (Teare, Ingram, Prestoungrange, Sandelands, 2002).

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The focus on greater agility could also lead to more effective interpretation of listening results and the development of a more globally-based strategy for aligning strategic planning to cultural requirements (Hofstede, McCrae, 2004). That link does not exist in the models presented in the article and its related research as of today.

Conclusion

In the article Exploring the Strategic Ground for Listening and Organizational Effectiveness (Brownell, 2008) the author provide excellent guidance on how to integrate listening into a strategic planning process for the hospitality industry. The article however fails to fully link the HURIER Model 6 stage learning process model to more advanced cultural model constructs including the Cultural Dimensions Model (Hofstede, McCrae, 2004). This shortcoming leads to the models as defined in the article not being able to scale as effectively as they potentially could, as they do not take into account unique cultural variations......

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