Strategic Management Which of the Essay

Open, View, and/or
Download this Document

Total Length: 989 words ( 3 double-spaced pages)

Total Sources: 3

Page 1 of 3

In order to achieve the economies of scale, the company has vast network of sales and distribution along with acquisitions and mergers to support increased production of which Cadbury is a recent example. The company also tries to sustain and enhance its brand image by virtue of comprehensive branding strategy. Vertical and horizontal expansion of companies' product range is also indicative of Kraft's sustained strategic expansion. Recently the company split into Mondel-z International, Inc. And Kraft Foods Group, North America.

The potential discrepancies in the strategic and business level strategies of the company are based in the functional capacity of the firm. There have been issues related to internal control of the company being not stringent enough to ensure integrity of financial reporting and for this purpose; the company also adopted an audit committee charter. Aim was to improve the functional management in relation to finance and operations.

3) How can the Kraft Foods Company leverage its strengths and shore up its weaknesses by altering its strategic choices? How can the company take advantage of environmental opportunities and minimize environmental threats by altering its strategic choices? Be very specific!

Sustainable sourcing: With popular Chocolate brands such as Dairy Milk, Creme Egg, Flake, and Green & Black's and the strategic decision to acquire Cadbury's has increased the market share of Kraft in global confectionary market.

Stuck Writing Your "Strategic Management Which of The" Essay?

View All Our Example Strategic Management Which of the Essay

Have A Custom Example Essay Written

The company can adopt sustainable and ethical sourcing strategies on the foot prints of Starbucks and Wal-Mart that have increased their brand perception and value through such strategic tactics. This will increase brand value of Kraft and deliver marketing related benefits as well (Bhaskaran, Polonsky, Cary & Fernandez, 2006).

Increment of Fair-trade Certified raw materials: In order to leverage upon the strategy of sustainable sourcing, Kraft foods shall buy fair-trade certified raw materials only (Low & Davenport, 2005). This will help the company to attain greater brand strength through partnering with large number of suppliers from marginalized supplier base. The company shall encourage sourcing from poor and small women suppliers based in rural localities.

Expanding to BRICs: In coming years, the business prospects of Brazil, Russia, India, and China are superior as compared to the developed economies such as the U.S. And the Europe. As reported by Goldman Sachs, China will supersede the U.S. economy in 2041. Kraft foods shall expand the business operations in this region of four countries. This will allow the company to become the market leader entering the market at an early stage of industry growth in these countries......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Strategic Management Which Of The" (2013, March 21) Retrieved April 27, 2024, from
https://www.aceyourpaper.com/essays/strategic-management-102584

Latest MLA Format (8th edition)

Copy Reference
"Strategic Management Which Of The" 21 March 2013. Web.27 April. 2024. <
https://www.aceyourpaper.com/essays/strategic-management-102584>

Latest Chicago Format (16th edition)

Copy Reference
"Strategic Management Which Of The", 21 March 2013, Accessed.27 April. 2024,
https://www.aceyourpaper.com/essays/strategic-management-102584
   

Open, View, and/or
Download this Document
order custom essay example