Strategic Management and Business Policy Research Proposal

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Wal-Mart is also the company's most significant competitor when it comes to supply chain performance and the ability to manage tens of thousands of suppliers to predetermined performance objectives as well (Norek, Pohlen, 2001). Target, another significant competitor, is using an up-scale marketing message to position itself away from Wal-Mart and Sears/K-Mart. Target is also challenging Wal-Mart for leadership in consumer electronics including plasma and flat-screen televisions as well (Frazier, 2006). There is also competition from May Company primarily in apparel nationally, and with several smaller regional retailers who concentrate on clothing and furniture to a limited extent.

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Of these competitors, Wal-Mart has been the most effective as the company's unique value proposition focuses on enhancing and adding buying power to their customer's budgets. In fact it is known that Wal-Mart, for the Value Shopper, is a major means of making ends meet (Frazier, 2006). This translates into a significant competitive advantage and also galvanizes internal effort to deliver exceptional value and shopping experiences for those Value Shoppers who see the savings from Wal-mart allowing them to make ends meet......

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