Strategic Management & Business Policy Research Proposal

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In the context of many organizations their cultures act as the central reference point for everything from how meetings are held to how people are spoken to, and certainly influence the level of innovation achieved (Markides, 2004). Cultures then can be either constraints or catalysts of growth for any company. It is in how they are defined that makes the difference. For any strategy to be effective however it must be in alignment with the cultural norms, values and expectations.

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For a strategy to be effectively executed it must focus on how to create significant value and change that everyone involved can accept. To do this, a strategy must align to a culture's given norms, values and expectations. Even when strategy changes culture, it must begin in the context of a cultural fit to be seen with credibility and trust......

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