Strategic Management - Case Study Case Study

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In other words, he must come up with a way to collect the tax, as through affixed transit tax. Since he has already come up with the idea for a fixed tax, he must now take steps to implement it successfully. One method of achieving this is first to gain the following of his Merrymen in acceptance of the tax. They must be able to demonstrate to the farmers, townspeople and even the barons why a fixed transit tax is necessary to their ultimate goal of freeing King Richard. He must be able to demonstrate how and why the positive factors of the tax outweigh the negative ones, and show a direct relationship between the tax and the freedom of the King.

New Vision for Robin Hood and the Merrymen

Therefore, Robin Hood and the Merrymen need a new strategy, as defined above, to accomplish their mission. Their mission is to free King Richard through the implementation of a fixed transit tax that will keep the Merrymen's organization stable in Sherwood Forest until the ransom is collected. Theirs is a typical mission statement; one that provides a brief overview of the organization's present business purpose, geographic standing and market leader. However, as Thompson et.al (2005) points out, company mission statements almost never say anything about where the company is headed, the anticipated changes in its business, or its aspirations. This is the reason why Robin Hood and the Merrymen need a new vision to go with their new management strategy.

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In the course of deciding "who we are and where we are going," many companies also come up with a statement of values to guide the company's pursuit of its vision (Thompson, et.al., 2005). By "values," Thompson et.al. (2005) means the beliefs, business principles, and practices that are incorporated into the way the organization operates and the behavior of organization members.

Conclusion

Robin Hood and his Merrymen's new vision must incorporate the values of integrity, innovativeness, risk taking, giving back to the community of farmers and townspeople, building strong relationships, and respect for others to guide them in their vision of restoring the fair King Richard to his rightful throne. This must become the Merrymen's new strategic vision to ensure that their mission is ultimately successful. Through applying the elements of strategic management, Robin Hood and his Merrymen should be able to free the King, and restore order to the chaos and fear created by the rule of Prince John. The strategy of Robin Hood and his followers is reflected in the actions taken by the Merrymen, their efforts to strengthen competitiveness with Prince John's spies, and their future plans. Finally, after their mission is accomplished, a new mission for the Merrymen must be established using their present values and current vision as a guide in their organization's strategic management......

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