Strategic Management Defining the Criteria Research Paper

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In comparing the two lists and seeing what they have in common and how they differ, it is clear that both share the need to enable and foster greater levels of transformational leadership in an enterprise if it is going to succeed over the long-term. Second, both share the common attributes of being focused on a strong vision of what the company can become, being careful to provide assurances to everyone that they have a role to play in the business being successful. Both also share a competitive orientation where each seeks to motivate employees to attain their highest performance possible so both they and the company can attain their full potential. Where they differ is in the specificity of goals and objectives with the mission statement being much more granular on accomplishments and steps to attain goals.

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Measurable, attainable, relevant goals that require exceptional effort need to be the focus of a mission statement (Analoui, Karami, 2002). The vision statement on the other hand is foundational to transformational leadership and setting the right attitude and beliefs in the organization (Lucas, 1998). These are the fundamental differences between the mission and vision statements. Combining each will deliver exceptional strength of commitment and action to any enterprise, as employees need to first have a very clear vision of what they are expected to accomplish, and second, see their role as being very critical to the attainment and surpassing of the organizational vision......

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