Strategic Management Lincoln Electric Expansion to India Essay

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Strategic Management

Lincoln Electric Expansion to India

The purpose of this assignment is to evaluate whether Lincoln Electric should expand its operations to India or not. In this assignment, firstly the facts are presented. Secondly, an analysis is presented about the Lincoln Electric's business strategies and its suitability to operate in India. Lastly, some recommendations are given which can help Lincoln Electric to expand in India successfully.

Facts

Lincoln Electric (LE) is a U.S.-based company headquartered in Cleveland. LE is a manufacturing concern generally deals in consumables and equipment related to arc welding. Lincoln Electric is a large set-up having 39 plants world-wide.

Due to fast-paced growth of India, Lincoln Electric is considering to expand its operations to India. This is a proposal and LE has to evaluate it considering the business opportunities in India. It is a fact that India provides foreign businesses to reduce their costs by offering different facilities including cheap labor.

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Lincoln Electric already is prone to reduce cost by using several business tactics. Business environment of India also support flat management structure in which there is a least communication gap between the management and the workers/employees. Lincoln Electric has also flattened down the organizational structure so as to reduce wages expenses and provide opportunity to employees for open environment. Thus, Lincoln Electric should go for expansion into Indian market.

Analysis

Entry into the Indian market will definitely prove to be a very positive step in globalization of the company. LE has experienced positive results while expanding its operations to China. The strategy adopted for that expansion was joint venture and majority-owned plants. LE should implement the learning of Chinese and other countries expansions to India. In case of India, Lincoln Electric should go for company owned plants rather than joint ventures. This is because the cost of establishing….....

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