Strategic Management at Panera Bread Term Paper

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These categories, along with analytical information, are as follows, in no particular order:

MARKET SHARE- Competitive pressures and the tendency of consumers to be exceedingly fickle pose threats to Panera Bread's maintenance of current market share and the gaining of market share in the future. Therefore, strategy must be undertaken that will hold and grow market share as the company moves forward.

INNOVATION- it is important to understand that the dietary desires of consumers have changed a great deal in recent years, and will surely do so even more in the coming years. Because of this, every effort must be made for strategy to be developed that will lead to new market positioning, product offerings, and so forth, measured against an accurate evaluation of the consumer's perception of value delivered and how that will likely change in the future.

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QUALITY Management- Beyond the perceived value of Panera's offerings, strategy must be undertaken to assure quality in people, products and processes- a sort of total quality management strategy. This will serve to control costs, add value to operations, and foster future success.

Conclusion

Panera Bread finds itself at the crossroads of tremendous opportunity and challenge; this being understood, properly enacted, the strategy detailed in this research affords Panera Bread the chance to turn challenge into opportunity, and enhance the entire organization......

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