Strategic Plan Part III: Financial Goals Research Paper

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Bon Secours Project

I n 1824, in Paris, amidst the devastation following the French Revolution, a group of 12 women came together to form the congregation of the Sisters of Bon Secours, French for "Good Help" and the Sisters' purpose was to nurse the sick and dying in their homes (Bon Secours, N.d.). The group later arrived in the United States towards the end of the nineteenth century and has been operating there ever since. The organization has grown to include many locations in several states on the East Coast. The organization still operates with their Catholic heritage in mind and much of the cares provided in these organizations are charity cases. The organization consists of a staff of over 21,000 and well over 60 facilities in six states. The current business model is a regional model. The organization has significant access to resources and there should be no issues funding the project.

Figure 1 - Bon Secours Locations (Bon Secours, 2013)

The organization strategic plan consists of addressing clinical quality, growth, becoming a larger part of the community, and providing long-term value. The annual report states the following strategic goals (Bon Secours, 2012):

Increase its commitment to community health to include the global community and the health of the environment;

Form relationships within the community of providers so that people who seek information or services from Bon Secours can be linked with the best community resources;

Create value as perceived by the customer, which includes not only patients and residents, but also physicians, employees, and community members; and,

Achieve financial sustainability so that Bon Secours can ensure long-term relationships with and value for those it serves.

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To support the organizational objectives, a three-year project has been proposed that will promote the organization through social media as well as establish a IT/IS network that can manage patient HIPPA Organization.

Project Budget

Year

1

2

3

Expenditures

Social Media

$1,000,000.00

$750,000.00

$500,000.00

Facebook

$500,000.00

$50,000.00

$500,000.00

Twitter

$250,000.00

$250,000.00

$250,000.00

Promotion

$250,000.00

$250,000.00

$250,000.00

HIPPA Team

$50,000.00

$50,000.00

$50,000.00

HR

$250,000.00

$250,000.00

$250,000.00

IT/IS System

$750,000.00

$250,000.00

$250,000.00

Total

$3,050,000.00

$1,850,000.00

$2,050,000.00

$6,950,000.00

Benefits

Social Media

$1,000,000.00

$2,000,000.00

$3,000,000.00

HIPPA

$1,000,000.00

$1,000,000.00

$1,000,000.00

Total

$2,000,000.00

$3,000,000.00

$4,000,000.00

$9,000,000.00

Net Profit (Loss)

-$1,050,000.00

$1,150,000.00

$1,950,000.00

$2,050,000.00

ROI

1.294964029

Project Budget Discussion

The proposed budget outlines project expenditures and benefits for the proposed objectives. There are two main objectives which are included in the project budget. The first is the social media promotion of the organization. This will consist of building a Facebook and Twitter account and then heavily promoting them. The organization will have to have a team to monitor and update the content about related news. Users can stay connect to the organization and learn about upcoming events and news through social media. The organization….....

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