Strategic Planning Case Study When Case Study

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In this context, Zook contends that the organization must consider efforts to improve the organization along its current core strategy. These efforts will often produce the desired results. This did not happen at GoAhead. Instead of adhering to the company's core strategy, leaders plotted a new course that further hindered the ability of the organization to remain competitive.

Another pertinent issue that must be addressed in the context of this change is that it was developed and conceived by a small group of leaders in the organization. MacIntyre (2006) in his review of strategy development and strategic planning in the organization asserts that leaders considering change in the organization should make an effort to consult with employees to determine what specific changes could improve outcomes for the company. The process of consultation, according to MacIntyre, can help leaders to better understand the challenges they face and to make decisions that will more accurately reflect the needs of the organization, rather than outside interests.

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In the end, it is evident that GoAhead was so focused on creating change in the organization and reaping the benefits of improved profitability that they essentially painted themselves into a corner. Instead of adhering to their core business strategy and finding new ways to optimize existing operations, leaders essentially abandoned their strategic plan and lost sight of their long-term goals. Although this move had short-term rewards, the end result is that the process did very little to improve the infrastructure of the original organization. As a result, GoAhead lost of the critical components that effectively differentiated the organization in the toy manufacturing market.

Reference List

MacIntyre, J., 2006. "The right fit" Executives should enlist project manager as fowerful allies when aligning projects with strategy," PM Network, vol. 20, no. 11, pp. 30-35.

Prince, CJ., 2007. "Here's the plan," Entrepreneur, vol. 35, no. 8, pp. 56-57.

Zook, C., 2007.….....

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