Strategic Planning Iron Mountain Does Research Proposal

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These values have a high degree of alignment with the organization's short-term plans. Iron Mountain is presently planning to continue its expansion, but also to build stronger brand loyalty in order to fend off competitors who trade on strong customer relationships. These values bring Iron Mountain closer to those competitors in terms of the way Iron Mountain relates to its customers, delivering a high degree of alignment in the process.

There is a moderate degree of alignment with the organization's long-term plans. Iron Mountain's long-term plans include industry domination and expansion in ancillary document security businesses. With respect to the latter, there is a high degree of alignment, as these values will help build a competitive position that they can use to expand into new markets.

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However, dominating the industry is detrimental to the values, as it erodes trust, discourages the deliver of quality service and may in some cases represent questionable ethics.

Iron Mountain's corporate values are geared towards its short-term objectives. However, they are not being implemented to the best of management's ability. If Iron Mountain applies its core values to its treatment of key internal stakeholders, such as the drivers, this would bring the company into greater alignment of its values and all key facets of its stakeholder interaction. Moreover, it would help move towards greater alignment with long-term objectives, although there cannot be complete alignment between these values the firm's long-term goals.

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