Strategic Recommendations Started in 1973 As an Essay

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Strategic Recommendations

Started in 1973 as an addition, General Electric Capital (hereinafter alternatively "GE Capital" or "the company") is currently one of the largest divisions of General Electric. The company competes in the commercial lending and leasing sector, and provides a wide range of financial services for healthcare, media, communications, entertainment, consumers, real estate, and aviation. The company has more than 50,000 employees working in 55 countries. Following the Great Recession of 2008, the company revised its primary strategy of vertical expansion through a series of fairly unrelated major acquisitions to an approach that focuses on forging strategic partnerships and joint ventures to achieve its dual corporate goals of diversification and expansion as described further below, followed by a summary of the research and important findings in the conclusion.

Review and Analysis

Evaluation of strategy recommendations and business case for implementing recommendations

Given the company's current diversification into disparate components, the strategic recommendation to follow certain risk management procedures and to reorganize as part of its strategy to consolidate its gains represent timely and valuable enterprises. Part of achieving this requisite diversification is exercising the company's strategic relationships along the entire the supply and value chains as well as throughout the internal organization.

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It is these relationships that will help reorganize the company's unrelated structure become more streamlined and responsive to changes in the operating environment and achieve a competitive advantage.

Integration of practical approaches and scholarly research

The Great Recession of 2008 adversely affected the sector in which the company competes. For instance, according to Edmonds and Stevenson (2011), "The Great Recession of 2008 has taken a toll on American households. The economic turmoil, which included a loss in investment and retirement wealth, falling housing values, and widespread job loss, has led to an increase in personal bankruptcy filings" (p. 37). Therefore, the recommended diversification and expansion strategies are considered to be the most straightforward approach to recovering from this economic downturn and realizing the company's strategic goals of increased market share through improved knowledge management practices.

Evaluation of the strategic analysis tools and supporting theories and their role in mitigating the risk and uncertainty of the recommendations

The company's dual strategy of diversification and expansion requires a strategic analytic tool that can measure the effectiveness of these initiatives in achieving the company's goals. On the one hand, the company expects to continue a growth strategy through diversification; on the other hand, though,.....

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